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At Avonmore, we decided that we wanted to help and support the great work they do at Barretstown. We think what they do there and the way that they do it is brilliant and we want to give more people who require it the opportunity to benefit from the help that they offer. That's why we have set our hearts on helping them raise the much needed funds in order to allow even more families the chance to go. 

If you haven't heard of Barretstown before it's a specially designed camp, based in Kildare near the foothills of the Wicklow mountains, for children with serious illnesses - primarily cancer and serious blood diseases - and their families from Ireland, Britain and throughout Europe.

They provide a unique programme of adventure, activities and fun - backed by the medical world - which helps the children regain their confidence and self-esteem and has become internationally recognised as having a profound and positive impact on their lives. The medical world calls the programmes 'therapeutic recreation', but they like to call it 'Serious Fun'.

After taking part in one of their programmes, the most important feeling the children go home with is the reassurance that happiness is not just for healthy people. Everyone deserves to have fun.

SendMoreFamilies.com is a website set up by us here at Avonmore, to help explain our exciting fundraising programme and to provide a quick and easy way of donating (all you have to do is click on the 'Donate Now' button on the homepage of this website).

Between now and 2011, we are committed to raising financial support of about €2m for Barretstown, so that we can send lots more families to the camp.

It has been proven that when a child has been diagnosed with a serious illness therapeutic recreation helps to rebuild confidence, trust and self esteem for both the child and their family. Avonmore is a brand famous for helping families across Ireland enjoy fresh nutritious products. Therefore our decision to work with Barretstown is a logical one and we look forward to supporting the organisation with the long term objective of raising €2m to help send more families there.


We will be updating the site regularly with lots of new fun things but most importantly with how much we have all raised together, so don’t forget to check in with us every few weeks!